In this blog post about how we select exhibitors I want to talk about images.
On our application form we ask you to upload 4 images to support your application. These images should represent what the applicant would bring to Yarningham. We ask that 3 of the images are of products and 1 of their stand at a previous show or festival. If the applicant hasn’t exhibited at a show/festival before we ask them to supply 4 images of representative products.
There are image guidelines for the application form. We specify what format the images should be in and how they should be labelled. We also ask for information about the image including product type, name and price.
We know that not everyone is au fait with technical terms for images or how to change their images so that they meet our guidelines. So we provide an email address on the application form to get in touch if you are having any problems.
If you are selected the images you provide on your application form are used for marketing purposes including on our website, social media accounts and in promotional material.
We are looking for clear concise images where the product featured is centre stage. To achieve this you don’t need to be a professional photographer. I took the image used in this blog post with my phone. Whilst a professional photographer would be able to produce a better photo the image is a good, clear representation of the enamel badge which is what I wanted.
The best recommendation I’ve seen for taking photos of products is to invest in a background. A large piece of plain paper will do and is much easier to use than fabric (saves on ironing too!)
In the next post about how we select I’ll talk about what we are looking for and a little bit about scoring applications.