So we’ve reached the final infographic showcasing the feedback Yarningham has received.
This infographic shows the age range of our audience. We attract visitors from a wide range of ages and the majority of our audience are between the ages of 35-54.
What this feedback tells us is that the festival is a reflection of the team. The variety within our team is reflected in our audience. This is one of the things we set out to do with Yarningham and it is fantastic to see that we are achieving our goals and aims.
I hope that you’ve enjoyed learning a bit more about Yarningham and what our audience and exhibitors say about the festival. It’s been a valuable exercise and a chance for us to take stock of our achievements and celebrate them.
We have always collected feedback from both our audience and exhibitors who attend Yarningham. It’s a way for us to continually improve the festival and find out what does and doesn’t work.
We use the information collected from the feedback forms to inform the next festival. The feedback we receive is a valuable resource and really does make a difference.
What we haven’t done previously is share some of the information and feedback we receive. So over our summer break I asked our designer, illustrator extraordinaire Ben Javens to create some infographics to showcase some of the festivals successes.
The first infographic contains one of our greatest achievements. 96% of the Yarningham audience said that they would attend the festival again. This figure is a mean average taken over the four years of the festival.
I didn’t realise that these figures and statistics were in any way exceptional until I talked to a close friend who works for the National Trust. She said that they would pay good money for these kind of approval ratings especially from audiences.
I’ll share all of the infographics over the next few weeks here on the blog and over on the Yarningham Instagram account.
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